LinkedIn Publishing Changes

LinkedIn recently launched some new features to how you publish on the platform, including Multi-photo posts, Native Video, Logged-out Views of all posts, Share a Draft, and Disable Comments.

Turning Off Comments = Keeping it Professional

The key new feature is the ability to turn off comments on both posts and articles. LinkedIn's reasoning is to "provide a professional environment." I agree with this.

Why Does This Matter?

Unlike platforms like Twitter, LinkedIn continues to update their platform and adding "new" features (even though most of these "new" features have been on other platforms). It shows that Microsoft, the new owner of LinkedIn, is clearly interested in maintaining and expanding the platform.

Below are all the details from LinkedIn:

Upload multiple photos in a single post 
You now have the ability to select multiple photos in a single post. Now you can share more of your experience at a conference or upload more of the slides you presented. Currently available for upload on iOS (Android and desktop coming soon). 

Post native video directly to LinkedIn
You'll soon be able to record and post videos directly from the LinkedIn app, giving you another way to share your professional insights and perspectives. This has started rolling out to a small group of members, but you can expect to have access soon. 

Get more distribution! Share your content off of LinkedIn
Guests and logged out users of LinkedIn can now see your posts, videos, and articles on LinkedIn. Simply grab the post's URL via the control menu and share it with your friends on Facebook, Twitter, and around the web! Check out the image below for an example of how your content will appear to readers who are not logged in to LinkedIn. 


Share a draft of your article before you publish
Want to get feedback on an article you're about to publish before you publish it? You can now share your draft articles. Click on "Share Draft" in the article edit menu to get the link. Your drafts are only available to people who have these direct links that you choose to create.

Take control over your comments
As part of our ongoing efforts to provide a professional environment that encourages you to share your perspectives and thoughts on professional issues, we have rolled out the ability for you to directly manage the comments on your posts and articles. This added feature gives you the option to enable or disable comments.

NewsErik McNair